One of the key successes in addressing the needs and educational demands within campus environments in developed countries is identifying the essential factors that contribute to a sustainable experience for young individuals. One of these factors is the “Feeling of Belonging – Feel Like Home.”
The basis for fostering this supportive mindset hinges on the capacity to grasp and create an optimally effective residential model encompassing space, architecture, infrastructure, and services.
According to a well-crafted study by Makensize Joseph at Eastern Illinois University, addressing the experiential needs of students who relocate to urban areas, the research theme revolves around “Feel Like Home.” Joseph offers the following interpretation: The pride of students doesn’t solely lie in the institution’s rich developmental history, experienced teaching faculty, campus aesthetics, or uniforms. It’s found in the way your students share their pride in their residence – where they have or will be tethered throughout their educational journey and personal growth.
It appears that fostering this sense of “belonging” brings forth significant influence and impact, resulting in a heightened sense of responsibility and motivation to engage with educational programs at the institution. This, in turn, contributes to the overall success of each student.
Let’s take a look some dorm models around the world:
YONG-IN ART & SCIENCE
XIANG’AN CAMPUS:
DORM IN SINGAPORE
Let’s briefly touch on Maslow’s Hierarchy of Needs to shed more light on this matter. Within the five mentioned tiers of needs, rather than primarily focusing on the highest-level needs, individuals require the best fulfillment of their basic physiological needs – like breathing, sleep, and a clean environment. The second tier pertains to safety in daily life. The third tier encompasses the “need for love, affection, and belonging.” The fourth tier addresses self-expression. And the next tier covers the needs for “self-esteem” and the “actualization of one’s own ideals.”
At Onehome, every idea put forth is directed toward a singular purpose: meeting the community’s needs and comprehending the underlying needs of each generation. In this context, we’re particularly referring to Generation Z – a progressive cohort that’s calling for an even deeper level of understanding from us. To cater to these needs, the first step is to gain a clear view of the current state of student housing in major cities, especially in Ho Chi Minh City. This is where a multitude of universities annually welcome an influx of new students. As of now, service providers often meet these demands with offerings that are merely average, providing basic amenities. There’s a significant challenge when it comes to creating comprehensive solutions or complexes to establish meaningful connections in response to this demand.
Onehome has gradually turned the dreams of students and young individuals into reality. We aspire to extend this dream, this practical endeavor, into a chain of Onehome models that not only manifest as robust, creatively furnished student residences beyond the market’s exterior but also function as comprehensive lodging solutions from A to Z. This efficient model is recognized and directly implemented within university campuses. Onehome stands ready to be the team that provides and addresses this service, significantly alleviating financial burdens for institutions while ensuring an exceptional experience for the generation of students they serve.
More than 23 Onehome branches have been established and are in operation. A new recruitment culture aimed at creating meaningful job opportunities for students has been actively deployed, offering maximal support for students’ career direction, regardless of their academic year (be it first, second, third, fourth, and so on).
Furthermore, effective design, streamlined living spaces, amenities, and distinct zoning with dedicated functionalities have collectively crafted a living environment fostering connections not only among residents but also establishing trust between residents and the brand.
Synchronization and coherence stand as enduring factors contributing to Onehome’s success. Amid the abundance of makeshift, aesthetically driven room arrangements solely intended to attract customers, these often lack attention to the multifaceted needs of the youth. Consequently, it becomes challenging to cultivate products rooted in genuine care and quality. Specifically, at Onehome, you can observe a clearly defined identity as follows:
- Bunk Bed Dorm System: Designed to optimize space utilization while ensuring comfort, and eliminating any sense of confinement for our customers. At first glance, this might seem commonplace, but from the perspective of young individuals who have had to “squeeze through” various living arrangements due to unfortunate choices, this aspect becomes an integral element of their overall experience. This is particularly significant when it comes to modern-day dormitories (often referred to as KTX). However, this is not the case at Onehome. Our team of architects places a strong emphasis on open-space design for each Dorm room, ensuring ample natural light and a connection with nature through a system of glass doors in each room, complemented by modern blinds to ensure privacy.
- The Room system consists of three distinctive and captivating models: Onehome Air, aptly named for its suspended bed design, ensuring solidity and space efficiency. Onehome Duplex, a fairly common model in the market, has received comprehensive investment, starting from the shared living space to its window system that provides exceptional ventilation, abundant natural light, pristine bathrooms, ensuring a fresh ambiance, and the robust, secure, and safe cast bed.
- Lastly, we have the Onehome 3UP, a source of pride for Onehome and a pioneering design that holds exclusive market rights up to the present moment. A three-level house providing comfort for a group of friends up to six individuals, without compromising communal living, privacy, comfort, and connectivity. Placing paramount importance on these aspects guided our creation of this innovative model.
COMPREHENSIVE EXECUTION CAPABILITY – SPEED & EFFICIENCY – REFLECTING ON A JOURNEY.
Following the entirety of our efforts, a project swiftly evolved into a haven where our students experience a profound sense of ownership, pride, and a yearning for extended stays. It fosters a desire to return, creating a feeling of comfort and familiarity akin to home. Their readiness to invest for a lasting experience speaks to the resonance that extends well into the future.
Combining the ability to construct products and services that cater to students’ psychological and practical needs is indeed the pivotal factor in establishing a holistic ecosystem and sustainable living environment for our students. This endeavor concurrently elevates the quality of education and training, resulting in a robust interconnection that underpins the value system shared between the educational institution and its students.
