One of the up and coming brands that is changing the perception of housing models for the younger generation is “ONEHOME.”
“Gone are the Days of Traditional Dorms!” – Choose innovative living spaces that align with the current trends of the era. ONEHOME – A Creative Housing System Catering to Vietnamese Students and Young Working Adults That Embraces Modern Trends.
The time of the year is here again, as a new academic season begins, accompanied by a blend of excitement and anticipation. This sentiment is shared not only by incoming freshmen but also by parents. Amidst the backdrop of hundreds of thousands of students enrolling in universities, colleges, and professional institutions every year comes a novel approach to the once traditional model of hostels and rental rooms.
From the perspective of the universities, the current supply of modern, luxurious dormitories is inadequate in satisfying the housing needs of the substantial student population.
Looking for a sustainable, safe and personalized living space that provides a sense of belonging throughout your journey of learning and development?
The process of finding rental accommodations is not merely about securing a place to stay; it’s intricately linked to the individual needs of each student. In reality, the search for rental housing is laden with challenges, particularly in the context of escalating costs of living. More often than not, most students have to independently seek housing close to their schools. However, these choices often fail to guarantee appropriate quantity and quality.
Challenges in Renting Accommodations for Students:
In reality, despite the active influence of the technological era on a vast segment of the younger generation, the perspectives and awareness of parents have also evolved, becoming more open to allocating budgets for their children’s living conditions. However, the entities responsible for providing and constructing accommodations have yet to yield the most optimal solutions. There still exist concerning trends where numerous physical facilities are only temporarily sustained, and the convenience-driven models are assembled in a makeshift manner, lacking assurance and completeness.
Of particular note is the diversity in lifestyles and mindsets of Generation Z, the younger generation. Service providers need to possess a profound understanding of their psychology, desires, and needs. This understanding should be coupled with the capability to navigate market information, recognize opportunities, and tackle challenges.
Onehome: The Highlight and Bright Spot in the Real Estate Market Since 2020, a Transformative Step Post the Covid Pandemic.
Onehome is among the enterprises that embarked on the real estate market from the early days when Vietnam was still exploring novel lodging concepts and workspace designs such as hostels, co-living, sleep boxes, dorms, homestays, and co-working spaces. In its initial days, Onehome’s precursor was Onezone, and together with a team of experienced architects, they brought forth visionary projects that have left a lasting impact. This generated a wave of attention from small and medium-sized businesses and the Millennial generation with standout projects that were considered “not everyone dares to do and can do“ – “Renewing aged condominiums in central areas into desirable living spaces in Ho Chi Minh City.” If you’ve ever visited Trần Hưng Đạo or Nguyễn Văn Tráng condominiums, you would witness the grandeur and pioneering mindset of the leadership in applying modern housing models reminiscent of developed countries like Singapore and Japan within Vietnam.
Onehome: A Sophisticated Model Catering to Diverse Needs
With over 2 years of operation since the official establishment of the Onehome brand, a series of innovative, practical, and convenient housing models have been developed. These models are considered pioneering and exclusive in the market up to the present moment, including the 3UP model (tripling floor area), intriguing hanging bed model, high-quality bunk bed dormitory model, and the Compact model that encapsulates the student learning world within a small, creative space.
Collaboration: A Vision for Market Transformation
With dedication and a collaborative spirit, Onehome has built a network with 23 branches and continues to expand. Both online and direct creative activities facilitate connections among Onehome residents as well as with the brand. This decision was bold and required significant effort. It’s not something easily accomplished, nor can just anyone among us with business acumen persevere and labor to create such a living environment. All of this is born from small building blocks, where 80% of this contribution comes from the young generation.
A profound understanding of the younger generation combined with intelligent business strategies has enabled Onehome to surmount challenges and produce intriguing solutions for a complex market.
Contributing to the Positive Development of Society
The goal of Onehome extends beyond providing housing; it aims to create a playground for young individuals to mature and ignite a zest for life. With a belief in the future and collaborative efforts, Onehome aspires to make a positive and sustainable contribution to addressing student housing issues, instilling confidence in parents, and supporting society in nurturing a generation marked by positivity.
